Erica Barnett: Product Marketer

Proven Strategies

Empowering businesses to refine positioning, optimize go-to-market strategies, and leverage data-driven insights to accelerate revenue and customer retention.

Improving Initial Engagement with Seamless Onboarding

How strategic onboarding refinements increased early engagement by 80%.

Learn More

Optimizing Go-To-Market for Long-Term Customer Retention

A strategic GTM shift that increased customer retention and lifetime value.

Learn More

Driving Monetization with Personalized Lifecycle Marketing

How predictive segmentation and tailored messaging drove a 30% lift in loyalty.

Learn More

Refining Personalized Messaging for GTM Success

Implementing an iterative messaging framework to increase activation and retention.

Learn More

Reshaping Product Positioning to Drive Engagement & Growth

A positioning strategy that led to increased adoption and customer engagement.

Learn More

Competitive Positioning for Strategic Market Growth

A refined marketing approach tailored to addressable audiences.

Learn More

Predictive Modeling for Revenue Growth & Early Monetization

Leveraging predictive insights to boost revenue and accelerate time-to-value.

Learn More

Scaling Strategies for Maximum ROI Across Markets

Tailored strategies that drove a 250% ROI for diverse businesses.

Learn More

Creating a Data-Driven Framework for Scalable Campaigns

Standardizing a campaign approach that optimized efficiency and performance.

Learn More

My Work Experience

I drive GTM, competitive analysis, and positioning strategies that accelerate acquisition, boost engagement, and maximize revenue. By aligning market insights with business goals, I enable cross-functional teams to execute high-impact campaigns