Refining Personalized Messaging for GTM Success

The Challenge

Fandom’s GTM messaging lacked cohesion across its global entertainment properties. Users received generic promotions without a cohesive messaging plan, leading to lower engagement and conversion rates.

The Strategy

I developed a playbook that aligned content personalization with user interests, leveraging behavioral triggers, segmentation, and iterative testing to optimize messaging relevance.

The Results

  • Increased content engagement rates by 35%
  • Higher conversion rates on personalized recommendations
  • Scalable framework applied across multiple product categories

Key Takeaways

Personalized, behavior-driven messaging creates scalable engagement and conversion opportunities.

  • Introduced key operational product marketing practices that improved messaging relevance.
  • Increased content engagement rates by 35% through optimized behavioral-based touchpoints.
  • Leveraged iterative testing to refine user communication strategies.

Additional Case Studies

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