Fandom’s go-to-market messaging lacked consistency across its global entertainment properties. Users received generic, untargeted promotions, leading to lower engagement and conversion rates.

To address this, I developed a scalable playbook that aligned content with business goals and user needs. The strategic direction included objectives, technical timelines, styleguides, and guidelines for iterative testing to optimize an omni-channel communication strategy.

• 35% increase in content engagement rates.
• Higher conversion rates on personalized recommendations.
• Scalable framework successfully applied across multiple product categories.