Reshaping Product Positioning to Drive Engagement & Growth

The Challenge

Fandom’s positioning lacked clarity across its vast portfolio, limiting its ability to differentiate itself in the oversaturated entertainment ecosystem.

The Strategy

I led a product positioning overhaul that aligned Fandom’s diverse content and community offerings with audience needs and advertiser objectives. I refined value propositions to drive deeper engagement and monetization opportunities by leveraging competitive analysis, market research, and usability testing.

The Results

  • 40% increase in user engagement through refined messaging.
  • Stronger brand affinity among key audience segments.
  • Higher advertiser interest due to clearer positioning and value articulation.

Key Takeaways

Strategic product positioning elevates brand differentiation and engagement by aligning messaging with audience expectations.

  • Developed a research-backed positioning strategy that resonated with addressable audiences.
  • Increased user engagement by 40% through optimized messaging.
  • Strengthened advertiser interest by clarifying Fandom’s unique value propositions.

Additional Case Studies

Let's Build Something Great

Transform your brand with strategic innovation, actionable insights, and lasting impact.