By conducting market research and competitive analysis, I redefined Fandom’s positioning to highlight its unique value in the entertainment ecosystem. This led to clearer messaging for users in key occassions and a more engaging brand experience.

I led a product positioning strategy that aligned Fandom’s diverse content and community offerings with audience needs and advertiser objectives. By leveraging competitive analysis, market research, and usability testing, I refined value propositions to resonate with users at key touchpoints, driving deeper engagement and monetization opportunities.

• Increased user engagement by 40%
• Higher brand affinity among key audience segments
• Stronger advertiser interest due to refined brand positioning