Teak's potential clients often struggled to understand how their robust feature set aligned with their business needs. The challenge was to create a data-driven framework that clearly communicated Teak’s value to stakeholders across different Free-to-Play (F2P) studios.

I developed a data-driven approach that mapped studio structures and portfolio performance, creating tailored value propositions for key stakeholders. This strategy highlighted how Teak’s advanced personalization, segmentation, and predictive capabilities directly impact user retention and revenue growth, aligning with each team's specific needs.

• Improved Brand clarity by aligning Teak’s features with market needs.
• Identified key stakeholders and providing clear, data-backed value propositions.
• Enabled targeted outreach by segmenting prospects based on studio size and business model.