Teak’s potential clients often struggled to understand how its robust feature set aligned with their business needs. The challenge was to create a data-driven framework that effectively communicated Teak’s value to stakeholders across Free-to-Play (F2P) studios.

I developed a structured, data-backed approach that mapped studio structures and portfolio performance to craft tailored value propositions. This strategy demonstrated how Teak’s advanced personalization, segmentation, and predictive capabilities directly impact user retention and revenue growth—aligning with each team’s specific needs.

• Strengthened brand clarity by aligning Teak’s features with market needs.
• Identified key stakeholders and delivered clear, data-driven value propositions.
• Enabled targeted outreach by segmenting prospects based on studio size and business model.