While Teak offered industry-leading lifecycle marketing capabilities, potential clients would default to competitors—without realizing the trade-offs.

I conducted a comprehensive competitive analysis to uncover Teak’s key strengths, weaknesses, and feature gaps relative to competitors. Additionally, I developed a structured playbook for assessing client performance, demonstrating the platform’s direct impact on revenue and retention compared to alternative solutions.

• Equipped Teak’s leadership with data-backed sales enablement materials, strengthening their competitive edge.
• Enhanced customer retention by reinforcing Teak’s unique value proposition.
• Shifted market perception, positioning Teak as an "Industry Leader" rather than an “alternative solution.”