While Teak provided industry-leading lifecycle marketing capabilities, potential clients often defaulted to more widely recognized competitors without fully understanding what they would lose.

I conducted an in-depth competitive analysis to identify Teak’s strengths, weaknesses, and feature gaps against key competitors. Additionally, I developed a playbook for assessing existing client performance, showcasing the platform’s revenue impact and retention benefits in comparison to alternative solutions.

• Equipped Teak's leadership with data-backed sales enablement and competitive differentiators
• Strengthened retention by reinforcing Teak’s unique value to existing customers
• Repositioned Teak as an "Industry Leader" rather than an “alternative solution”.