Optimizing Go-To-Market for Long-Term Customer Retention

The Challenge

Playstudios was focused on customer acquisition but lacked a cohesive strategy to retain and re-engage users. The fragmented approach led to inconsistent engagement and high churn rates, particularly through GTM iniatives.

The Strategy

I developed a GTM playbook that prioritized lifecycle-driven messaging, integrating targeted retention campaigns based on user behavior, segmentation, and predictive analytics.

The Results

  • Increased customer retention by 20%
  • Higher LTV through sustained engagement strategies
  • Improved reactivation rates among churn-prone segments

Key Takeaways

A retention-focused GTM strategy can transform long-term customer value and engagement.

  • Implemented a data-driven retention framework that reduced churn.
  • Aligned GTM messaging with user behavior and lifecycle stages.
  • Increased retention by 20% and improved re-engagement success rates.

Additional Case Studies

Let's Connect

Reach out to talk about my next opportunity.