Playstudios prioritized customer acquisition but lacked a cohesive retention strategy. The fragmented approach led to inconsistent engagement, high churn rates, and missed opportunities to re-engage users—particularly within GTM initiatives.

I developed a GTM playbook that placed lifecycle-driven messaging at the core, integrating targeted retention campaigns informed by user behavior, segmentation, and predictive analytics. This ensured messaging was timely, relevant, and optimized for long-term engagement.

• Increased customer retention by 20% through personalized lifecycle campaigns.
• Drove higher LTV by sustaining engagement across key user segments.
• Improved reactivation rates among churn-prone users with predictive-driven outreach.