Improving Initial Engagement with a Seamless Onboarding Experience

The Challenge

SciPlay relied on reactive marketing tactics, missing opportunities to engage high-value users earlier in their journey.

The Strategy

I adopted predictive modeling to identify potential high-value users earlier, enabling proactive engagement through targeted offers and dynamic monetization strategies.

The Results

  • Increased lifetime value (LTV) of high-value customers who received proactive engagement by 50%
  • Significant increase in early-game retention
  • Higher conversion from first-time users to repeat players

Key Takeaways

Predictive modeling unlocks revenue potential by optimizing proactive engagement timing.

  • Employed predictive models to identify high-value users earlier.
  • Increased revenue from key users by 50% and accelerated monetization timelines.
  • Reduced reliance on reactive marketing, improving efficiency.

Additional Case Studies

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