Improving Initial Engagement with a Seamless Onboarding Experience

The Challenge

PLAYSTUDIOS experienced high drop-off rates early in the customer journey, with players abandoning the game before reaching key engagement loops.

The Strategy

To improve early retention, I conducted a deep analysis of drop-off points and user behavior, then developed a strategic onboarding flow that included dynamic tutorials, immediate rewards, and personalized user journeys to guide players seamlessly through the experience.

The Results

  • 80% onboarding completion rate.
  • Significant increase in early-game retention.
  • Higher conversion from first-time users to repeat players.

Key Takeaways

A strategic onboarding approach significantly impacts retention, emphasizing clear guidance and early incentives.

  • Reduced friction by designing an intuitive, rewarding onboarding experience.
  • Integrated personalized tutorials that adapted based on player behavior.
  • Increased early-game engagement by 80%, leading to a higher lifetime value.

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