Improving Initial Engagement with a Seamless Onboarding Experience

The Challenge

Playstudios faced high early drop-off rates, with players abandoning the game before experiencing core engagement loops.

The Strategy

By analyzing drop-off points and user behavior, I developed an onboarding framework that included dynamic tutorials, immediate rewards, and personalized user journeys to guide new players seamlessly.

The Results

  • 80% onboarding completion rate
  • Significant increase in early-game retention
  • Higher conversion from first-time users to repeat players

Key Takeaways

A strategic onboarding approach significantly impacts retention, emphasizing clear guidance and early rewards.

  • Designed an onboarding experience that reduced friction and improved retention.
  • Integrated personalized tutorials that adapted based on player behavior.
  • Increased early-game engagement by 80%, improving lifetime value.

Additional Case Studies

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