Driving Monetization with Personalized Lifecycle Marketing

The Challenge

SciPlay’s traditional lifecycle marketing efforts were transactional, lacking personalized engagement. This resulted in low long-term retention across key segments and missed opportunities to optimize revenue through strategic offers.

The Strategy

To maximize engagement and business impact, I developed a segmentation-driven lifecycle marketing framework that included personalization strategies and behavior-based triggers that responded to monetization and engagement signals.

The Results

  • 30% increase in engaged customers.
  • 10% revenue boost from marketing channels.
  • 80% increase in day-one retention.

Key Takeaways

Predictive segmentation and personalized lifecycle marketing transformed SciPlay’s player engagement, driving both retention and revenue growth.

  • Integrating dynamic messaging frameworks improved revenue with refined content, offers, and personalized messaging.
  • Aligning retention strategies with monetization goals, ensured VIP and high-potential players received strategic incentives to extend lifetime value.
  • Automated Lifecycle messaging improved retention and overall player lifetimes.

Additional Case Studies

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