Hello, I am Erica.

A Product Marketing Leader

I make products clear, compelling, and customer-centric.

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Campaigns Launched

Strategic Impact

Innovative projects demonstrating expertise in strategic positioning, revenue growth, and customer retention.

Improving Initial Engagement with Seamless Onboarding

Enhancing onboarding to improve completion rates and long-term retention.

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Optimizing Go-To-Market for Long-Term Customer Retention

Creating sustainable engagement strategies to increase customer lifetime value.

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Driving Monetization with Personalized Lifecycle Marketing

Connecting acquisition, engagement, and retention for a seamless customer journey.

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Personalized Messaging for GTM Success

Developing an iterative messaging framework to improve activation and retention.

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Reshaping Product Positioning to Drive Engagement & Growth

Aligning product positioning with customer needs to drive adoption and engagement.

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Strengthening Market Position Through Competitive Analysis

Defining a clear competitive advantage to strengthen market presence.

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Predictive Modeling for Revenue Growth & Early Monetization

Leveraging data to anticipate user behavior and drive meaningful interactions.

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Scaling Strategies for Maximum ROI Across Markets

Adapting strategies to maximize impact across diverse customer segments.

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Creating a Data-Driven Framework for Scalable Campaigns

Structuring insights and analytics to inform strategic marketing decisions.

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Professional Experience

Innovating customer-centric experiences across gaming, tech, and entertainment

  • 2024 - Present
  • Product Marketing Consultant Teak.io - Portland, OR (Remote)
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  • 2021 - 2024
  • Global Product Marketing Manager Fandom - San Francisco, CA (Remote)
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  • 2018 - 2021
  • Senior Lifecycle Marketing Manager PLAYSTUDIOS - Austin, TX
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  • 2016 - 2018
  • Lifecycle Marketing Manger SciPlay - Austin, TX
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  • 2015 - 2016
  • Marketing & Design StrategistVolusion - Austin, TX
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Let's Build Something Great

Transform your brand with strategic innovation, actionable insights, and lasting impact.