Hi, I'm Erica!

  • I am Analytical

  • I am Bold

  • I am Adaptable

  • I am Experimental

  • I am Authentic

  • A Results-driven Marketer


Past Marketing Initiatives


A Look at My Experience and Expertise

Comprehensive Analysis

Whether it's Google Analytics, Upsight, Facebook Insights, Optimove or any other reporting source, I rely on the numbers. Compiling, interpreting, and testing data is an invaluable step for any marketing plan.

Iterative Marketing

There is no set-it-and-forget it solution. Customer behavior and preferences are always changing. That's why a data-driven, iterative approach is the only way to stay cutting-edge.

Dynamic, Thoughtful Content

The tone, purpose, and persona of any marketing initiative is sure to affect the audience's perception. I strive to write content that provides a consistent message, while providing a personal approach to each segment.

Complete Digital Engagement

The internet provides a platform for direct communication. This means personal, visual, interactions take place in real-time. I strive to stay on top of the latest trends in culture and technology to enhance these communications.

More Skills

Additional Skills

What else you can expect from me

Software and Services

Advanced Microsoft Office Suite Skills
Google Analytics
Adobe Creative Suite
Atlassian Suite

Customer Engagement

Email Marketing
Social Media Marketing
In-app Retention and Messaging Strategy
A/B and Multivariate Testing

Additional Proficiencies

Quantitative & Quantitative Analysis
UI and UX Design
Content Management
Audio and Video Production
Technical Writing

About Me

I love to bake

Potlucks bring me more joy that I'd even like to admit. Trying new recipes, and sharing my creations is one of my favorite things.

I'm a Titanic buff

While the James Cameron movie was my gateway, I became infatuated with the history and architecture of the ship. I even have a Titanic ice cube mold.

I fabricated a giant unicorn

For a friend's 30th birthday I promised to make a Lisa Frank-esque unicorn piƱata. Well, in my zealousness it turned into a nearly life-size creation.

I have a distinct love of music

I grew up listening to the likes of Frank Sinatra, Def Leppard, Hank Williams, and Madonna. My eclectic taste hasn't wavered much since then.

Get in Touch

I'd love to connect and discuss my skills and goals!