A Look at My Experience and Expertise
Whether it's Google Analytics, Upsight, Facebook Insights, Optimove or any other reporting source, I rely on the numbers. Compiling, interpreting, and testing data is an invaluable step for any marketing plan.
There is no set-it-and-forget it solution. Customer behavior and preferences are always changing. That's why a data-driven, iterative approach is the only way to stay cutting-edge.
The tone, purpose, and persona of any marketing initiative is sure to affect the audience's perception. I strive to write content that provides a consistent message, while providing a personal approach to each segment.
The internet provides a platform for direct communication. This means personal, visual, interactions take place in real-time. I strive to stay on top of the latest trends in culture and technology to enhance these communications.
What else you can expect from me
Advanced Microsoft Office Suite Skills
Adobe Creative Suite
Social Media Marketing
In-app Retention and Messaging Strategy
SEO / PPC / SEM
A/B and Multivariate Testing
Quantitative & Quantitative Analysis
UI and UX Design
Audio and Video Production
Potlucks bring me more joy that I'd even like to admit. Trying new recipes, and sharing my creations is one of my favorite things.
While the James Cameron movie was my gateway, I became infatuated with the history and architecture of the ship. I even have a Titanic ice cube mold.
For a friend's 30th birthday I promised to make a Lisa Frank-esque unicorn piñata. Well, in my zealousness it turned into a nearly life-size creation.
I grew up listening to the likes of Frank Sinatra, Def Leppard, Hank Williams, and Madonna. My eclectic taste hasn't wavered much since then.
I'd love to connect and discuss my skills and goals!